3 Ball Entertainment is one of television’s most prolific producers of reality and non-fiction programming for broadcast, cable and digital/OTT platforms. Fully independent, the company employs more than 225 people in a state-of-the-art, 40,000 square-foot facility in Redondo Beach, California.
3 BALL ENTERTAINMENT
In a career spanning two decades, Ross Weintraub has overseen hundreds of series for broadcast and cable television, both domestically and internationally, and more than $700 million in production.
He currently serves as CEO of 3 Ball Entertainment, one of the industry’s preeminent producers of unscripted programming for broadcast, cable and digital/OTT platforms.
Prior to this, he was chief operating officer of Eyeworks USA – the company’s previous iteration under its ownership by Eyeworks Group – where he launched and ran its international distribution business, and served as managing director. (Eyeworks was acquired by Warner Bros. in 2014, with Eyeworks USA rebranded as fully independent 3 Ball Entertainment in January 2015). Weintraub originally joined the company in 2006.
As CEO, he shepherds numerous 3 Ball Entertainment series, including Bar Rescue for Paramount network; World’s Most Amazing Dog for Facebook Watch; My Cat from Hell for Animal Planet; and Kitten Bowl for Hallmark Channel, with a variety of projects in production and development for networks such as CBS, Paramount, Discovery, History, Animal Planet and others. Meanwhile, Weintraub and 3 Ball have also recently teamed with unscripted television veterans to launch two new production banners, Jeff Jenkins Productions and Parabolic Films.
During his tenure, Weintraub has managed such iconic franchises as The Biggest Loser (first 11 seasons produced by 3 Ball) and Beauty and the Geek (six seasons on MTV), as well as series including For Love or Money and Age of Love for NBC; I Used to be Fat for MTV; Flying Wild Alaska for Discovery; Breaking Bonaduce, The Pick-Up Artist and Scott Baio is 45 and Single for VH1; Unan1mous for FOX; Hammer Time for A&E; and Fourth and Long for Spike (now Paramount Network).
Prior to 3 Ball, Weintraub was responsible for finance and operations for Nash Entertainment, which produced more than 100 hours of programming annually.